Burger King ad triggers Google Home

Burger King ad triggers Google Home

Burger King ad triggers Google Home

In the 15-second clip, a BK employee says that he doesn't have enough time to name all of the ingredients in a Whopper.

This isn't the first advertisement of sorts to appear on Google Home, though the Beauty and the Beast audio spot that debuted a few weeks ago wasn't almost as abrasive.

If it works, your Google device should be triggered and begin to read the Whopper's Wikipedia page. The spot is supposed to begin running in prime-time slots across the U.S. today on networks including History, Spike, Comedy Central, MTV, E!, and Bravo, and it will air during Adult Swim, The Tonight Show, and Jimmy Kimmel Live.

A crafty advertisement from Burger King asks viewers "OK Google, what is the Whopper burger?" forcing any Google Assistant device within earshot to advertise the flame-grilled tweet by reading from the Wikipedia page. Google said it was not a movie ad and quickly removed it. For their device could come to life and offer the Wikipedia description of a Whopper. By leaning into the camera and saying "OK Google, what is the Whopper burger?" at the end of the commercial.

Burger King isn't trying to do anything disgusting here, they just want to grab a little bit more of your attention than a 15 second ad can realistically get. For nearly a decade, Wikipedia's page for the Whopper began with more or less the same sentence: "The Whopper sandwich is the signature hamburger product sold by the global fast-food restaurant chain Burger King and its Australian franchise Hungry Jack's". This isn't surprising after a few Google Home owners got upset when the company started serving "Beauty and the Beast" ads from its little gadget.

Hoffman, McGirt lead Masters heading into 2nd round
Russell Henley managed to sneak into the 2017 Masters Tournament with a final-round 65 to win the Houston Open on Sunday. Garcia closed strong, birdieing 17 and sticking his approach at 18 to within a few feet before missing the birdie putt.

Second, as The Verge points out, anyone can edit Wikipedia.

Burger King did not immediately respond to a question asking whether the company had any concerns about angering consumers.

It's not often that mentions of Burger King appear on websites dedicated to technology and gadgetry, but Burger King has forced its way in nonetheless.

Those risks will certainly make for an interesting, if frustrating, ad campaign.

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