Instagram stories go full Snapchat with new face filters

Image instagram

Image instagram

"ORCRP0017755-topic.html" class="local_link" >Snapchat, launching on Tuesday its own version of face filters - a feature popularized on Snap Inc.'s app. With its cloned product now complete, Instagram will be looking at where to head to next. Plus, you can add hashtags "stickers" to your stories.

Over the passage of time, Instagram has seen mammoth growth.

Face Filters cannot only be applied to still images, but also videos and Boomerang clips.

The new Instagram tool superimposes adornments such as animal ears, hats, makeup and masks over a person's face on the app.

In addition to the existing camera tools available by swiping the camera button, Instagram is now handing over another fun and creative "Rewind" camera tool to its users.

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The never-ending game of copycat between Facebook, Instagram and Snapchat may have just reached its inevitable peak.

Stories, where users post short video clips to a running diary throughout the day, has taken off on Instagram, where it claims to have 200 million daily viewers for the feature.

Instagram has launched a new range of Snapchat-style features. Then, using the eraser brush, they can show parts of the photo or video underneath. From the Stories camera, swipe over to Rewind, shoot a short video and it will play back in reverse.

You'll also see a new eraser brush when using drawing tools. I mean, seriously, chances are your friends on Snapchat are probably on Instagram, too. "Good ideas start out in one place and spread all across the industry", Weil explained. "Kudos to Snapchat for being the first to stories, but it's a format and it's going to be adopted across a wide array of platforms".

Instagram is owned by Facebook, which tried to purchase Snapchat for a reported $3 billion in 2013 but was rebuffed by CEO Evan Spiegel.

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