Apple: $70B in developer payments since App Store launch

The Apple logo at a store in the central business district of Sydney. Apple holds its Worldwide Developers Conference next week in California

The Apple logo at a store in the central business district of Sydney. Apple holds its Worldwide Developers Conference next week in California

In addition, it also increased the number of daily active users - a metric that app developers and trade pundits use to calculate an app's overall success.

Speaking of the App Store, Apple announced today that since day one, it has paid out more than $70 billion to app developers whom receive 70% of the revenue received generated by their paid apps.

As for specific categories, Apple has broken that down a little, too.

Not surprisingly, gaming and entertainment remain top-grossing categories, while lifestyle apps - as well as health and fitness - have experienced more than 70% growth in the past year. Lifestyle and health and fitness apps have experienced over 70% growth in the past year, while the photo and video category has grown almost 90% over that time frame.

A $70 million payout to the iOS developer community also implies that Apple earned 30 percent of the total amount, which will be $100 million, as part of its 70/30 revenue split agreement with the developers. The Cupertino, California-based tech company will hold its annual Worldwide Developers Conference in San Jose from June 5th-9th, where it will unveil its upcoming tech.

Trump lashes out at leaks, considers staff upheaval
But Kelly said such back-channel communications don't bother him and would not be harmful to US security interests. He added that it is "very possible that those sources don't exist but are made up by fake news writers".

Developer earnings from the App Store are up 40% since August 2016, growing from about $50 billion to $70 billion.

Along with this, Apple has been pushing new payment methods to improve how people in different kinds of economies can make in-app purchases.

The company says the Photo and Video App Store category has seen the most growth in the past year, increasing at a rate close to 90%. With the App Store still rapidly expanding, there's clear incentives for Apple to keep investing in its future. "We are amazed at all of the great new apps our developers create".

According to Walter Isaacson's biography of Steve Jobs, Apple board member Art Levinson said that he phoned Jobs 'half a dozen times to lobby for the potential of the apps'. The company says subscriptions grew 58% on the year.

Customers are also enjoying subscriptions across a wide variety of services including longtime favorites such as Netflix and Hulu, as well as newcomers like Tastemade, the modern, mobile-first cooking network, and photo-editing apps like Over and Enlight.

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