Apple acquires mixed reality headset maker Vrvana for $30M

Apple acquires AR startup Vrvana for $30M as it continues work on its own AR headset

Apple acquires AR startup Vrvana for $30M as it continues work on its own AR headset

Below Vrvana executives talk up the AR capabilities of their headset which probably caught Apple's attention. Different to other VR headsets on the market, it relies on several forward-facing pass-through cameras to replicate the outside world on OLED displays inside the headset. Now the company may have gotten a bit of a jump start by buying a mixed reality headset startup. Cancelled in the final week, Vrvana didn't disappear, instead it has been quietly working away on a mixed reality (MR) device of the same name.

If Apple has acquired VRvana and its headset technology, it would certainly stand it in good stead for the self-contained AR headset it's rumored to be developing for a 2020 release.

Apple has not confirmed the acquisition, but has not denied it either. The acquisition is indeed the transparent indicator of all that the company is yet hoping to develop.

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While Apple acquires a great number of new companies every year, a number of them have been reported lately covering Power by Proxi, InVisage, Regaind and now Vrvana. It is likely that Apple will take advantage of Vrvana's expertise to create a augmented reality glasses on its own, under the supervision of the company's design head Jony Ive. But it's fair to say Vrvana's long running Totem headset and 6DoF tracking technology has played a part in it.

Below is a video covering a technical presentation from Vrvana from the Tools & Products Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017. This could be one reason why Apple is taking the AR tech so seriously. Those using abusive language or negative behavior will result in being blacklisted on Disqus.

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