Facebook AI recognises face, can alert you on misuse

Facebook's New Facial Recognition Feature Is Unnerving Privacy Experts (and Maybe You Too)

Facebook's New Facial Recognition Feature Is Unnerving Privacy Experts (and Maybe You Too)

For those who have opted in, Facebook creates what it calls a template of a person's face by analyzing pixels from photos where the person is already tagged. The feature appears in Account settings, Timeline and tagging.

The new Facebook facial recognition feature is created to detect when users appear in other people's photos, even if they're not tagged, and notify them so they can manage the situation.

The latest feature from Facebook gives users options to tag themselves, remain untagged, or report the photo to Facebook.

The internet giant claims it will be useful if a user in your "friends network" posts an embarrassing photo without tagging you in it.

'We want people to feel confident when they post pictures of themselves on Facebook so we'll soon begin using face recognition technology to let people know when someone else uploads a photo of them as their profile picture. It says that if your tag suggestions setting is now set to "none", then your default face recognition setting will be set to "off" and will remain that way until you decide to change it. We designed this as an on/off switch because people gave us feedback that they prefer a simpler control than having to decide for every single feature using face recognition technology.

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"If you're in a photo and are part of the audience for that post, we'll notify you, even if you haven't been tagged", said Joaquin Quiñonero Candela, Facebook's director of applied machine learning in a blogpost.

Should you allow Facebook to access and store your face data? Perhaps anticipating the criticism, the company also published a blog post titled "Hard Questions: Should I Be Afraid of Face Recognition Technology?"

With regards to helping the visually impaired, two years ago, Facebook launched an automatic alt-text tool that describes photos to people with vision loss. And because of a new face recognition service the social network is rolling out Tuesday, he can now learn which friends are in photos, even those who haven't been tagged by another user.

"We recognize that there are a lot of different views on this issue and lots of different approaches to providing people with transparency and control", the company said in a statement.

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