IHOP reveals the mystery of IHOb

Mike Mozart  Flickr 
Remix by Jason Reed

Mike Mozart Flickr Remix by Jason Reed

But according to the restaurant chain the "b" actually stands for.burgers.

For the past few weeks, IHOP-the International House of Pancakes-has been teasing that something new was on the horizon and it was switching out the P (for pancakes) for a B, but it didn't tell fans what the name change was all about.

What's more, many loyal customers need some convincing to try something other than pancakes.

The company has rebranded itself "IHOb" to promote this line of burgers, however the name is not a permanent change.

IHOb's revamped menu features seven different specialty steakburgers: The Jalepeno Kick, Cowboy BBQ, Classic with Bacon, Mega Monster, Mushroom & Swiss, Big Brunch and The Classic.

"Burgers are a quintessential, American menu item so it makes flawless sense that IHOP, one of the most iconic, all-American comfort food brands in the world, would go over the top to create a delicious line-up of quality burgers that hit the spot any time of day", said Nevielle Panthaky, IHOP's head of culinary.

But, as you likely know by now, IHOP - er, IHOB - revealed Monday morning that the new name is "International House of Burgers".

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Cheeseburger, who also runs Worldwide Wrestling Dojo in Pennsylvania, responded: "A nice breakfast at IHOP is nearly a national pastime at this point". The company switched its verified Twitter handle from @IHOP to @IHOb.

Though it remains to be seen if the new moniker is here to stay, several celebrities and other restaurants took to Twitter to share their hilarious reactions to the new name.

Along the way, the breakfast chain had some fun with their followers.

The hints of a name change had spurred guesses on social media - and some disappointment today at what was revealed.

IHOb tried its best to defend its decision with more puns using the letter "b", such as "We bromise that this is going to b good!" and "That's nice and all, but when are you gonna stob by?!".

Wendy's, the fast-food chain known for square-shaped burgers, responded to a fan asking if it was going to let IHOb sell burgers on its block.

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