Instagram announces one billion members, launches video app IGTV

Instagram unveils new IGTV app for long-form vertical video, now has 1 billion users

Instagram unveils new IGTV app for long-form vertical video, now has 1 billion users

It becomes the fourth Facebook platform to hit the billion-user mark, including the namesake social network with more than two billion users, and the messaging applications WhatsApp and Messenger.

The company announced a new app for long-form video called IGTV, which will also exist as a tab within Instagram's existing app.

"IGTV is built for how you actually use your phone: vertical and full screen", Instagram explained during the reveal of IGTV.

Only accounts with big followings are now able to use IGTV's full hour-long video feature limit, but the company is planning on expanding IGTV to all Instagram users, so watch this space. Similarly to TVs, as soon as you open IGTV, you'll be presented with a video.

Reaction has started to pool in post-IGTV announcement.

YouTube is a great video platform - I have no complaints, really.

They also want people to know that just like your TV at home, IGTV has channels except in IGTV, those channels are the creators themselves.

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Today during an afternoon press conference, Instagram announced IGTV which is a new app geared toward creators like those on YouTube and Snapchat.

IGTV allows everyone to be a creator, except smaller and new accounts; but that feature will arrive soon.

What do you think, will you be watching IGTV?

IGTV videos automatically play from one person's to the next, but you can still swipe right or left to skip between videos.

AdNews searched the app, finding the majority of videos in the "popular" category to be under 15 minutes, with one video from National Geographic, "One Strange Rock: Home", lasting 47 minutes. The company's next step is to break into videos full-time with its very own standalone app, IGTV.

IGTV also has channels, just like real TV, but here creators themselves are the channels. "We hope it brings you closer to the people and things you love", Systrom added. With your help, IGTV begins a new chapter of video on Instagram. Younger audiences are apparently spending more time watching amateur content creators in place of professionals.

Some more on the new service.

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